Internet marketing, also known as online marketing or digital marketing, refers to the practice of using the internet and digital channels to promote a product, service, or brand. It encompasses a wide range of tactics and strategies, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising, among others.

One of the primary advantages of internet marketing is its ability to target specific audiences with great precision. Through data analysis and audience segmentation, marketers can identify the most effective channels and tactics for reaching their desired audience, whether that's through search engines, social media platforms, or other online channels.Another benefit of internet marketing is its ability to generate measurable results. Unlike traditional forms of marketing, which can be difficult to track and measure, digital marketing allows marketers to track the effectiveness of their campaigns in real-time, and conversion rates.