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Niche: B2B SaaS
Results: 18 booked meetings, ~20 conversion to client rate, 10,000+ organic impressions in 30 days.
Founder: Steve MacDonald
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Steve MacDonald is the CEO and founder of LeadKlozer. LeadKlozer helps reduce Facebook paid ad costs by tracking and scoring engagement and uses the data to create more efficient ads, lowering ad costs.
The Process
When we met Steve, he had no enterprise or content strategy in place for his software. Traffic sources were coming purely from Facebook ads and the creative available to test was limited.
We built Steve a lead generating podcast that put him in front of his ideal prospects, completely avoiding the gatekeepers in between. From there, we built a multi-platform content strategy with creatives repurposed straight from the podcast.
The Results
Within the first 30 days:
a) Steve had 18 booked meetings having conversations with his ideal enterprise prospects for Lead Klozer. He closed these meetings at a ~20% conversion rate, using our podcast prospecting tactics.
b) Steve converted 1 of the top 10 Facebook Ad agencies in the USA as an enterprise client in a natural way through a built relationship.
c) Lead Klozer received 10,000+ ORGANIC impressions via social media across Instagram, TikTok, YouTube, LinkedIn, and Facebook, driving traffic back to their website and Facebook Group.
d) Steve cut Facebook Ad click through conversion costs by 12% using a creative that was repurposed directly from a podcast episode.
Steve MacDonald is the CEO and founder of LeadKlozer. LeadKlozer helps reduce Facebook paid ad costs by tracking and scoring engagement and uses the data to create more efficient ads, lowering ad costs.
The Process
When we met Steve, he had no enterprise or content strategy in place for his software. Traffic sources were coming purely from Facebook ads and the creative available to test was limited.
We built Steve a lead generating podcast that put him in front of his ideal prospects, completely avoiding the gatekeepers in between. From there, we built a multi-platform content strategy with creatives repurposed straight from the podcast.
The Results
Within the first 30 days:
a) Steve had 18 booked meetings having conversations with his ideal enterprise prospects for Lead Klozer. He closed these meetings at a ~20% conversion rate, using our podcast prospecting tactics.
b) Steve converted 1 of the top 10 Facebook Ad agencies in the USA as an enterprise client in a natural way through a built relationship.
c) Lead Klozer received 10,000+ ORGANIC impressions via social media across Instagram, TikTok, YouTube, LinkedIn, and Facebook, driving traffic back to their website and Facebook Group.
d) Steve cut Facebook Ad click through conversion costs by 12% using a creative that was repurposed directly from a podcast episode.
Niche: B2B SaaS
Results: 18 booked meetings, ~20% conversion to client rate, 10,000+ organic impressions in the first 30 days.
Founder: Steve MacDonald
It's the best time in history to start a podcast, create content, and expand your reach.
This is NOT a sales call.
By the end of this call, you will have a clear understanding of the next steps you can take for your business to generate a pipeline of consistent leads and increase your traffic organically.
Find a time on Omar's calendar to schedule your call today and we look forward to speaking to you soon!
